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Glossary

affect Subjective conscious experience associated with emotion which may include pleasantness or unpleasantness. In contrast with emotion, affect does not include the consideration of physiological changes that prepare the body for immediate action. (Pronounced with...

The Bell Curve

The bell curve is derived from the pattern shown in Figure One. The curve in Figure One is well known because it is a good approximation of data that are obtained from several different sources. In the business world it is called the logistic curve, in mathematical...